She has worked in the arts, media and content industries ever since her student days in Edinburgh. There she was part of the team that launched ThreeWeeks at the Edinburgh Festival in 1996.
Caro then helped develop and expand ThreeWeeks and its acclaimed media skills programme, making it a key media at Edinburgh’s festivals and providing training to hundreds of young journalists. Over the years she has interviewed countless Festival performers and edited thousands of reviews, making her a leading expert on the Edinburgh Fringe.
While first developing ThreeWeeks, Caro also worked in the theatre herself, writing and performing in the acclaimed one woman play ‘Fat Girl’, and producing and directing a number of new plays at Edinburgh’s Fringe and in London’s West End. Then in 2002 she co-launched the UnLimited Group, bringing CMU, ThreeWeeks and the other UnLimited businesses all under one roof, and subsequently working on a range of editorial and other content-based projects for the company.
Today, as well as supporting the development of the wider 3CM UnLimited Group in her role as director, she is Editor and Publisher of both ThreeWeeks Edinburgh and it’s sister title ThisWeek London, a cultural recommendations service in London. She tips great theatre, comedy, dance, art, music and more each day, plus regularly interviews some of her favourite writers, directors and performers.